The core focus for this role is generating business from new logos through outbound selling efforts. The ESD is responsible for achieving assigned sales targets, maintaining profitable growth within a territory and executing on overarching sales and corporate objectives. They will manage the entire sales process including lead generation, qualification, discovery, solution development / presentation, negotiation and close. The target customers are companies larger than $1 Billion in revenue within an assigned geographic territory.
Roles / Responsibilities
Achieve prospecting goals by generating new leads and opportunities from personal activity (cold calling), trade shows, internal & external conferences, regional organizations, etc.
Achievement of subsequent revenue targets and other sales performance requirements
Work to qualify / close leads (MQLs) sourced by marketing
Maintain a pipeline of active opportunities
Manage opportunities to closure
Develop a deep understanding of your prospects business goals, competition, growth plans and obstacles
Responsible for positioning all Lionbridge solutions & services with help from product specialists
Communicate strategic information such as market intelligence, key customer data, competitive analysis and pricing information to internal constituencies
Advocate for your client and be customer focused
Act as liaison between Lionbridge operations and clients
Provide strategic & tactical leadership internally and externally throughout the sales process for all opportunities
Accurately report on forecast / pipeline
Support the preparation of all proposals and client quotations.
Accurately capture and report all aspects of account and opportunity information within a sales force automation (SFA) application
Support and ensure that any, and all reporting requirements are completed and submitted in the timeframe specified by client
Be willing to travel
Organisational Interlocks
Sales leadership / management
Solution Architects
Channel partners
Field marketing
Sales enablement
Product marketing / management
Legal / pricing / contracts
Sales operations
Sales support
Success Metrics
Net New Bookings as per the Bookings Policy
Invoicing to the customer within 12 months if booked as WIN in SFDC
Booked to realized revenue
Other lead generation activities
Education
Bachelor’s degree required
Master’s degree preferred
Background / Experience
Five to Seven years previous direct sales experience
Relevant industry experience is preferred but not mandatory
Experience selling to Top Korean companies, with a focus in one or more of the following verticals: Technology, Electronics, Defense and Aerospace, Travel & Hospitality, Retail &/or CPG industries
Proven HUNTER with experience of cold-calling for new business with new logos
Previous digital marketing experience preferred
Skills & Behaviors
Strategic & Analytical Thinking
Creates the New & Different
Political Savvy
Executive Presence
Negotiation
Builds & leverages Customer Relationships
Collaborates to Achieve Company Goals
Knowledge
Localization industry concepts, practices, policies and procedures preferred
Specific industry and market segments; competitors; products and value propositions by persona required
Expertise with Digital Marketing; SEO; Customer Experience; CMS Systems; Content Development; OPI; Machine Intelligence; Neural MT; Testing; may be required based on SBU focus
Customer centric experience / Solution Selling highly desirable, through understanding and awareness of how trends impact our business and our customers
Strong negotiation skills to create a win-win for both company and client
Understanding of when and how to influence the customers buying cycle
Demand creation and account management processes
Experience in the development of strategic sales strategies, solutions, proposals and account plans
Familiar with financial terms & concepts; service-level agreements; B-to-B buying processes; contracts and contracting procedures
Familiarity with Hand-off Processes for Onboarding customers to new programs
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