Person, Face, Female, Hair, Clothing, Woman, Girl, Finger, Smile

Publisher, Web & MM

San José, San José Province, Costa Rica

Publisher, Web & MM

  • San José, San José Province, Costa Rica
Web content managers ensure that the content of a website is well-structured and easy to find and that it meets the needs of its users by covering all necessary topics and being up to date and accurate. The content you'll manage can include web pages, images, videos, blog posts, guest articles, reviews and occasionally social media and marketing copy.
Responsibilities
As a web content manager, you'll need to:
  • manage your company CMS, working with developers and editors to ensure it's meeting the needs of your organisation
  • conduct content audits to identify gaps and redundancies in the site content
  • create and implement content schedules for people to produce or update content
  • produce maps and visualisations of the site to help staff understand the structure and function of the website
  • write and edit web copy
  • source, commission and sometimes edit images and videos
  • develop policies relating to your organisation's web content, such as a house style
  • analyse analytics data to learn how users interact with your site
  • survey users and hold focus groups to learn about how they view your site
  • train staff in writing and producing content for the web
  • occasionally update HTML, CSS and JavaScript on your site
  • stay knowledgeable about your site's subject area.


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