Person, Face, Female, Hair, Clothing, Woman, Girl, Finger, Smile

Marketing Specialist, Japan

Yokohama, Kanagawa Prefecture, Japan

Marketing Specialist, Japan

  • Yokohama, Kanagawa Prefecture, Japan

The Marketing Specialist, Japan will be a key member of our global demand generation team. Reporting to the Marketing Manager for Asia s/he will manage execution of marketing campaigns in Japan. She will provide leadership on effective tactics, identify and report key performance indicators, and optimize campaigns.

What You Will Do
  • Translate goals into marketing programs that grow sales pipeline
  • Localize global marketing campaigns for the Japanese market, including adapting messaging and copy
  • Execute a digital marketing strategy (e.g., SEO, SEM, PPC, and content syndication) from end-to-end, including setting up email marketing programs and advertising programs
  • Be the steward of the Japanese language version of, including performing site audits and conducting keyword and topic research
  • Be the Japanese reviewer of translated/localized content. Collaborate with the localization team to review translated materials and ensure their quality, including website copy, thought leadership and sales materials
  • Write social media posts and articles in Japanese and oversee our channels in Japan
  • Respond to media inquiries, scope the right media partners, and contact them
  • Manage local events from end-to-end including webinars and live streaming events

To Be Successful You Will Have
  • Native Japanese speaker (with fluent English)
  • 3-5 years B2B marketing experience
  • Solid understanding of the digital marketing landscape in Japan
  • 3+ years of experience in search engine optimization (SEO) and keyword research in Japan
  • Experience with Public Relations and working with journalists
  • Experience with mobile marketing in Japan, preferred
  • Experience with SalesForce and Marketo preferred

In Return You Can Expect
  • You will work for the world's #1 globalization company, a Forbes "America's Best Large Employer and "Best Employers for Women" Company
  • You will work with a team as passionate and collaborative as you are
  • This role provides an opportunity to deliver significant business impact through delivering incredible Net Promoter Scores and retaining our customers.
  • The opportunity to put your ideas and best practices into production

Start Your Application

Alert me about jobs like this

Not You?

Thank you, please complete your application on the following page.

Set Up a Job Alert

Not You?

Thank you

People Also Viewed

Test Technician 2

Corporate 38164 San Diego California United States San Diego, California, United States Testing
Lionbridge enables more than 800 world-leading brands to increase international market share, speed adoption of products and effectively engage their customers in local markets worldwide. Using our innovative cloud technology platforms and our glo...

Sr Graphic Designer

Corporate 36808 San José San José Province Costa Rica San José, San José Province, Costa Rica Digital Marketing
GRAPHIC DESIGNER Position Summary The Senior Designer is responsible for the creation of all online visual design, illustration, animation, information display, Identity and icon design for the Internet and interactive platforms. They effectively ...

Senior Executive - Accounts

Corporate 36964 Mumbai Maharashtra India Mumbai, Maharashtra, India Executive
The cash applications member will record customers payments in appropriate accounts, identify and resolve payment discrepancies and answers client inquiries as needed. Systems • In house production software (in which customer invoices are create...

Executive - Accounts

Corporate 36967 Mumbai Maharashtra India Mumbai, Maharashtra, India Executive
Position Description:The Senior Collections Executive will work closely with and receive direction from the Accounts Receivable Lead in Dublin in order to reduce the aged debt and achieve cash collection. Both AR Lead and Senior Collections Execut...