Marketing Specialist, Japan

Mission

The Marketing Specialist, Japan will be a key member of our global demand generation team. Reporting to the Marketing Manager for Asia s/he will manage execution of marketing campaigns in Japan. She will provide leadership on effective tactics, identify and report key performance indicators, and optimize campaigns.

What You Will Do

• Translate goals into marketing programs that grow sales pipeline
• Localize global marketing campaigns for the Japanese market, including adapting messaging and copy
• Execute a digital marketing strategy (e.g., SEO, SEM, PPC, and content syndication) from end-to-end, including setting up email marketing programs and advertising programs
• Be the steward of the Japanese language version of Lionbridge.com, including performing site audits and conducting keyword and topic research
• Be the Japanese reviewer of translated/localized content. Collaborate with the localization team to review translated materials and ensure their quality, including website copy, thought leadership and sales materials
• Write social media posts and articles in Japanese and oversee our channels in Japan
• Respond to media inquiries, scope the right media partners, and contact them
• Manage local events from end-to-end including webinars and live streaming events

To Be Successful You Will Have

• Native Japanese speaker (with fluent English)
• 3-5 years B2B marketing experience
• Solid understanding of the digital marketing landscape in Japan
• 3+ years of experience in search engine optimization (SEO) and keyword research in Japan
• Experience with Public Relations and working with journalists
• Experience with mobile marketing in Japan, preferred
• Experience with SalesForce and Marketo preferred

In Return You Can Expect

• You will work for the world's #1 globalization company, a Forbes "America's Best Large Employer and "Best Employers for Women" Company
• You will work with a team as passionate and collaborative as you are
• This role provides an opportunity to deliver significant business impact through delivering incredible Net Promoter Scores and retaining our customers.
• The opportunity to put your ideas and best practices into production