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Marketing Specialist, Japan

Yokohama, Kanagawa Prefecture, Japan

Marketing Specialist, Japan

  • Yokohama, Kanagawa Prefecture, Japan
Mission

The Marketing Specialist, Japan will be a key member of our global demand generation team. Reporting to the Marketing Manager for Asia s/he will manage execution of marketing campaigns in Japan. She will provide leadership on effective tactics, identify and report key performance indicators, and optimize campaigns.

What You Will Do
  • Translate goals into marketing programs that grow sales pipeline
  • Localize global marketing campaigns for the Japanese market, including adapting messaging and copy
  • Execute a digital marketing strategy (e.g., SEO, SEM, PPC, and content syndication) from end-to-end, including setting up email marketing programs and advertising programs
  • Be the steward of the Japanese language version of Lionbridge.com, including performing site audits and conducting keyword and topic research
  • Be the Japanese reviewer of translated/localized content. Collaborate with the localization team to review translated materials and ensure their quality, including website copy, thought leadership and sales materials
  • Write social media posts and articles in Japanese and oversee our channels in Japan
  • Respond to media inquiries, scope the right media partners, and contact them
  • Manage local events from end-to-end including webinars and live streaming events


To Be Successful You Will Have
  • Native Japanese speaker (with fluent English)
  • 3-5 years B2B marketing experience
  • Solid understanding of the digital marketing landscape in Japan
  • 3+ years of experience in search engine optimization (SEO) and keyword research in Japan
  • Experience with Public Relations and working with journalists
  • Experience with mobile marketing in Japan, preferred
  • Experience with SalesForce and Marketo preferred


In Return You Can Expect
  • You will work for the world's #1 globalization company, a Forbes "America's Best Large Employer and "Best Employers for Women" Company
  • You will work with a team as passionate and collaborative as you are
  • This role provides an opportunity to deliver significant business impact through delivering incredible Net Promoter Scores and retaining our customers.
  • The opportunity to put your ideas and best practices into production


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