The Marketing Specialist, Japan will be a key member of our global demand generation team. Reporting to the Marketing Manager for Asia s/he will manage execution of marketing campaigns in Japan. She will provide leadership on effective tactics, identify and report key performance indicators, and optimize campaigns.
What You Will Do
Translate goals into marketing programs that grow sales pipeline
Localize global marketing campaigns for the Japanese market, including adapting messaging and copy
Execute a digital marketing strategy (e.g., SEO, SEM, PPC, and content syndication) from end-to-end, including setting up email marketing programs and advertising programs
Be the steward of the Japanese language version of Lionbridge.com, including performing site audits and conducting keyword and topic research
Be the Japanese reviewer of translated/localized content. Collaborate with the localization team to review translated materials and ensure their quality, including website copy, thought leadership and sales materials
Write social media posts and articles in Japanese and oversee our channels in Japan
Respond to media inquiries, scope the right media partners, and contact them
Manage local events from end-to-end including webinars and live streaming events
To Be Successful You Will Have
Native Japanese speaker (with fluent English)
3-5 years B2B marketing experience
Solid understanding of the digital marketing landscape in Japan
3+ years of experience in search engine optimization (SEO) and keyword research in Japan
Experience with Public Relations and working with journalists
Experience with mobile marketing in Japan, preferred
Experience with SalesForce and Marketo preferred
In Return You Can Expect
You will work for the world's #1 globalization company, a Forbes "America's Best Large Employer and "Best Employers for Women" Company
You will work with a team as passionate and collaborative as you are
This role provides an opportunity to deliver significant business impact through delivering incredible Net Promoter Scores and retaining our customers.
The opportunity to put your ideas and best practices into production
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