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Manager, Global Digital Marketing

Dublin, County Dublin, Ireland

Manager, Global Digital Marketing

  • Dublin, County Dublin, Ireland
Lionbridge are looking to hire a Manager, Global Digital Marketing, to be based with our team in Dublin, Ireland

The Manager, Global Digital Marketing will drive site traffic and engagement via paid advertising campaigns, growth of search engine visibility and continuous improvement in paid landing pages. The ideal candidate takes pride in being a digital marketing expert while knowing that a learning attitude is essential. This person is data-driven and looks for continual improvements in campaign performance and site optimization. The candidate will build effective tactics, identify and report on key performance indicators, and optimize campaigns. The Manager, Global Digital Marketing will report to the Senior Manager, Global Digital Marketing and will be based in Dublin, Ireland.

What You Will Do

  • Implement a digital marketing strategy (e.g., SEO, SEM, PPC) from end-to-end including setup, management and optimization of campaigns in multiple languages

  • Research SEO keywords and topics, identify search intent and develop web pages that rank in close collaboration with demand generation and content marketing colleagues

  • Collaborate with demand generation and content marketing colleagues to develop compelling creative ads and landing pages

  • Measure, optimize and report on campaign and SEO performance

  • Drive efficient growth of site traffic and MQLs sufficient to meet or surpass KPIs

  • Optimize conversion rate on landing pages together with Web Development team

To Be Successful You Will Have

  • A passion for digital marketing and using data to drive decision making

  • 3-5 years of digital marketing experience on a global team

  • Experience building and running Google Ads, and/or Linkedin ad campaigns

  • Experience analyzing website visitor behaviour and ad performance data

  • 3+ years of B2B SEO marketing

  • Proficient in Adobe Analytics, Google Search Console, Semrush and/or Marketmuse

  • Experience with A/B testing is a plus, e.g. using Adobe Target

In Return You Can Expect

  • You will work for the world's #1 globalization company, a Forbes "America's Best Large Employer and "Best Employers for Women" Company

  • You will work with a team as passionate and collaborative as you are

  • This role provides an opportunity to deliver significant business impact through an increase in bookings and revenue.

  • The opportunity to put your ideas and best practices into production

About us:

Lionbridge Technologies is the world's largest provider of Globalization Solutions, enabling more than 800 world-leading brands to increase international market share, speed adoption of products and effectively engage their customers in local markets worldwide. Using our innovative cloud technology platforms and our global crowd of more than 100,000 professional cloud workers, we provide translation, digital marketing, global content management, and application testing solutions that ensure global brand consistency, local relevancy, and technical usability across all touchpoints of the customer lifecycle. Based in Waltham, Mass., Lionbridge maintains solution centres in 23 countries.

Lionbridge is an Equal Opportunity Employer

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